»The internet is just a hype.«
Senior Marketing Manager
business administration (diploma)
Area of Expertise
Search engine advertising (SEA)
Search engine optimization (SEO)
In the mid-nineties, the internet was finally available in my little hometown and a new, exciting world opened up for me. I wanted to be a part of it right away and started creating simple websites that would boost my parents’ phone bill into unimaginable heights. The internet was never a hype, it was a connection to information and to people of other cultures. Since then it keeps fascinating me every day. The internet is here to stay! Presumably, Bill Gates has noticed that by now.
During my studies, I took a practical semester and my diploma thesis from tech pioneer Hewlett-Packard. Then I built up the biggest event in the industry for one of the leading associations for project managers. For a few years, I took care of the online marketing for this event and the association as well as the acquisition and support of the annually growing number of exhibitors. Since I also wanted to gain experience in e-commerce, I switched to a multi-channel retailer that sells clothing and decorative items in the low-price segment for almost three years. I have been bringing my know-how of the B2B as well as the B2C world to adojo since February 2017.