Schlagwort Archiv: SEA

HABA


March, 2016

HABA – German toy manufacturer with more than 65 years of experience. HABA was one of the leading toy manufacturers in Germany with a turnover of 94 million sales in 2013.


Status: long-term support

Current project: Online Marketing for Heldbergs – Part of the HABA-Company

Implemented: Search Engine Advertising, Search Engine Optimization, Strategic Marketing Consulting, Display Advertising, Facebook Advertising

PSD Bank


March, 2016

PSD Bank – The regional direct bank for Northern Bavaria and Saxony. A leader in the fields of mortgage lending and personal loans.


Status: long-term support                Implemented: Search Engine Advertising

SEA


February, 2016

Suchmaschinen Advertising

Google AdWords: Reaching your target group online

Search Engine Advertising (SEA) is – in addition to Search Engine Optimization (SEO) – an important tool to shape your sales funnel in a successful way. SEA offers a clear advantage over SEO – You can generate qualified traffic for your website within a short period of time. The cooperation between SEO and SEA contributes to a long-term success of your business, giving you a competitive edge on the Internet.

Your SEA-Benefits at a glance

  • Top positions in search engine results
  • Near-term reach of customers
  • Specific budget control
  • Acquisiton of new customers
  • ROI
  • Increasing awareness

What is SEA?

SEA is paid advertising in search engines as for example google. By using relevant keywords, the matching text display ads are shown among the SERPs to your potential customers. Through targeted adverstising you avoid divergence loss and reach only the persons that are really interested in your products, services or business. SEA gives you the controlled opportunity to obtain top position for Google and to reach many potential customers in this way.

How does SEA work?

The starting point is the optimization and implementation of matching keywords into your SEA account. This is essential, so that your search engine ads can be shown to users that use the keyword in their search query and lead them to purchase desicions.

The headline, description and the shown link are parts of the text display. In SEA you also have the possibility to extend the ads text and add further sales arguments for the presented product. In this way it allows you to provide more information to the user than in traditional organic search results.

The position of your advertisement within the ranking is influenced by the relevance of the ad, the CTR (click through rate), the bidden click price and the quality of the landingpage. The CTR shows the relation between the frequency of on-screen display and the actual clicks on your ad. This means that you are only paying if your ad has been clicked by a user – this system is also called PPC = pay per click.

Besides the classical functions, SEA also offers a lot of further functions to reach your target group fast and in an efficient way. Among this, especially distribution channels as Google Shopping, blog, Gmail or YouTube are in the focus to help you to significantly increase your turnover on sales and brand awareness. The online market is constantly growing and becomes increasingly important. Start to use this potential and advertise with SEA. As an experienced SEA agency, we support you and bring out the optimum for you.

Why is SEA so important?

Search Engine Marketing allows a fast communication with potential customers. Seasonal factors or short-term events often can not be advertised by using SEO only. Address your target group directly and immediately with paid search engine ads. So you can easily bring the users attention to discounts and special events.

Keyword-Advertising is just the beginning!

Have you ever asked yourself where the ads before and in YouTube clips come from? The banner ads on websites? And the “pursuer”-Ads that are also named retargeting or remarketing banner? All of them is Google.

With the help of the division in search and display advertising we arrange your SEA in text- and image-ads. Aditionally you can place advertising in videos and on selected Google partner-websites. Visitors from your website that have not converted yet, will be re-targeted through remarketing. In this way, Google ties to give you the most possible attention.

Besides your success, the quality score is the most important indicator

Until now you have only heard about traffic growth and more conversions?

And do you also know the way that leads there? Minimal improvement of your quality score can massively reduce your costs per click and let you reach higher positions – and of course more traffic and sales for your business.

You wish for qualified AdWords-Traffic?

You can visit us in our office in Nuremberg and have a coffee with us or reach us via phone – We are looking forward to talk about your individual AdWords strategy. Let’s find out how to make your SEA efficient together!

VR Bank Nürnberg


February, 2016

VR Bank Nürnberg – Die Teilhaberbank aus Nürnberg. Ausgezeichnet für ihre Beratungsleistungen im Privatkundenbereich. Mit 20 Filialen in der Region ein starker Partner im Banking.


Langfristige Betreuung: SEA

Ofenseite


February, 2016

Ofenseite is a specialized shop for stoves, buffer, solarthermics, stainless steel chimneys and accessories.


Status: long-term support                  Implemented: Search Engine Advertising

Pedelec Schmidt


January, 2016

Pedelec Schmidt is a local shop for e-bikes and pedelecs in Nuremberg, which has set itself the goal of promoting electric mobility on two wheels in the Franconian town. “The right e-bike for everyone” – with a variety of different models and the use of extensive analysis tools that enable optimum ergonomic tuning of your bike.


Status: long-term support

Implemented: Search Engine Optimization, Search Engine Advertising, Project management for website relaunch

PEKU Folien


December, 2015

PEKU Folien is a leading manufacturer of precision foil packaging from Neumarkt in Germany. PEKU produces different items, for example ziplock-bags for the automatic packaging in industrial companies.


Status: long-term support                 Implemented: Search Engine Advertising

Proselect


December, 2015

Proselect – Specialized e-commerce shop for stainless steel fasteners (screws, nuts, washers, etc.) in all different sizes and designs.


Status: long-term support                 Implemented: Search Engine Advertising

Fliesen Fischer


October, 2015

Fliesen Fischer from Lauf near Nuremberg supplies customers with tiles for bathrooms, living areas, terraces & more and offers an extensive service and quality range.


Status: Langfristige Betreuung                Umgesetzt: Suchmaschinenwerbung

Check My Bus


September, 2015

Check My Bus – Searching for bus connections online? Compare prices and convenience features? No problem at all with Checkmybus.de – Find the right bus connection quickly and easily!


Status: Project completed                    Implemented: Search Engine Advertising